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Che - Let us keep on dreaming of a better world

This weeks blog will be about a campain of Ché Mens Magazine. This Belgian magazine focusses on everything men like, from fast cars to beatifull women. You can see this magazine as the competitor of Playboy and FHM. So why are we writing about this magazine? Well, they launced an amazing sexvertising campain with the slogan: 'Let us keep on dreaming of a better world'. Because their target group only consists out of men, they thought of using (a lot) of sex in their advertising. Most of the topics in Ché are also sex related.

What they did was respond to the deepest wishes of the manly brain: What if all women were horny and easy. Therefore they thought of a campain which puts out what the magazine is all about but most of all grabs attention of their target group. In this post you can see what advertisements they used.

All the advertisements are over the top and project the idea of an ideal (men)world. All the cheesecakes (women in advertisements) are very beautiful and breathe sex! What we like the most about this campain is that it makes your laugh. Ché build a very nice and creative campain which connects beautifully to the main idea of the magazine. Also, next to the billboards they made smaller advertisements which they put on the desks of salespoints. These advertisements suggest that the lady behind the desk is actually a very tempting woman with not much clothing. This trick has some funny effects ons the people in the store. 

All and all, this campain is very well designed and we are sure that it will have the desired effect on the target group. For now, just enjoy the photo's!

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