Spring is in the air and temperatures are rising! This week we have got some attractive advertising for our female visitors. The marketing campaign is about the brand Jillz. It is a sparkling cider produced by the Heineken Brewery.

The target group of Jillz are females within the age of 18 and 35 year old. Most of these females do not drink beer because of the bitter taste.

How to marketing a sparkling cider for young female? The Jillz marketing team launched a commercial with hot football players showing their naked bodies. This normally sounds like ordinary sexvertising. Although, they had a real story behind the commercial. In Holland it is not allowed for football players to take their shirts off. Therefore Jillz came up with the idea to start a petition to allow Dutch football players to take their shirts off. If you wanted to sign the petition, you could go their website and fill in a form. This was a very clever campaign and it went viral, thus the impact was huge. Besides, most women were very enthusiastic about the beautiful men take their shirts off in the commercial.

In our opinion Jillz did use sexvertising perfectly. They matched it with a recent topic and good story, which resulted in a excellent campaign that went viral and created a lot of brand awareness.

Enough talking. For the ladies: Enjoy the pictures!

You all probably heard of the superhot bathing suit model Kate Upton. Well, at the moment she is booming! Her pictures and video’s pop up everywhere so if you are interested in beautiful women you cannot have missed her. Therefore, the marketing departments of Carl’s jr. and Hardee’s spotted her popularity and thought: why don’t we use this gorgeous woman for a new hamburger campaign.


At first, it looks quite ridiculous to use sex to sell some burgers. However, we think they hit the jackpot with this campaign. The target group of fastfood burger restaurants consists mainly out of men. And as we mentioned earlier on this blog, men happen to like beautiful women. This commercial is also well made and the shots are almost like porn. It is so exaggerated that the whole commercial also becomes pretty funny. Kate Upton is one of the most popular models of this time so actually this campaign must work.


We would say, watch the commercial and the pictures. For you guys, we will also add some pictures of this fine young lady on our facebook page. For these pictures you can go to 

The world famous Axe body spray is now also available for women! Axe is famous for their ‘’Axe effect’’, which promotes the concept that men will turn extremely attractive when using the Axe body spray. They used several marketing campaigns with women chasing attractive men, because of the Axe effect.
The Axe marketing team came up with a new concept, they wanted to increase their target group by aiming on women. They developed a new body spray for women, which will activate the ‘’Axe effect’’, so men will start chasing them. The campaign for this new body spray is called ‘’Axe Anarchy for him for her’’. Last Friday there was a clever marketing add in a Dutch newspaper called ‘’Metro’’.


























They placed a full size add and claimed that the new Axe body spray caused chaos in Amsterdam. The picture in the add displayed many people kissing each other ‘’axe effect’’. In the add they reproduced a front page of the newspaper, so it was not completely obvious that it was about an add. Several people thought that it really was front page news, but on the top of the page there was written with small letters ‘’advertisement’’. Many people did pay attention to this add, because it was weird and interesting to read. However the news was just a way to create buzz about the new product, because there was no chaos in Amsterdam. The mix of sex in the advertisement (kissing people) and chaos in Amsterdam was a smart way to get the attention of a large number of people. Although, this add can also have negative impact, such as people feeling betrayed by the fake news. In our opinion the concept was great but the execution was weak. They could have created more buzz by using more sex in the advertisement and engagement through Facebook.

For the Adriana Lima fans, check out this 15 seconds HD teaser! 

In this blogpost we would like to discuss a hilarious campaign from Durex about their flavoured condoms. Durex is well known for their genious marketingcampaigns about their product. It is pretty obvious that Durex uses sex in their campaigns because their products are designed for sex. However, their originality is award winning. Durex makes you laugh and makes sex even more fun than it already is.
The video which is included in this blog is about Durex’ chocolate flavoured condoms. Everybody knows the story of milkmans that have several affairs with the housewifes to who they deliver the milk every morning. Durex responds brilliantly to this myth by linking one of their problems to it. The best part of this commercial is probably the end scene with the milkmans wife and one of his sheep.  You almost cannot not like this commercial.
One point of critic may be that consumers think they get the same rotten teeth as the women in the commercial. However, we think that people are smart enough to see that Durex would never make condoms that have such effects on your health. All in all, this campain is beautifull made and connects perfectly to its targetgroup.

This blog will be online for a few months to introduce you into the world of sexvertising. Nowadays, you can’t walk outside without being confronted with loads and loads of advertising. Thousands of companies want to sell their stuff to you. However, because of this overload people get immune for these incentives. Therefore, some companies try to get your attention by using sex in their advertisements. You probably have caught yourself several times not watching the road while driving because a beautiful woman or men on a billboard caught your attention. This is exactly what companies want. When sex is used in advertisements, people will notice and talk about it.