The most exciting blog about sexvertising!

Meet the Victoria's Secret Angels

Meet the most beautiful women in the world: Victoria's Secret Angels!

Adriana Lima & Alessandra Ambrosio

Miranda Kerr & Doutzen Kroes

Lilly Alridge & Lindsay Ellingson

Candice Swanepoel & Behati Prinsloo 

Erin Heatherton & Chanel Iman

Please share your opinion. Who's your favourite Angel? 

Read more

Condom advertising!

For this weeks blog we have selected some brilliant condom advertisements for you. Because a lot o countries are still very prudish when it comes to sex in advertisements, it is very hard to sell your condoms to the market if you are a condom manufacturer. Therefore, a lot of manufacturers come up with some very creative ways of selling their products. In this post you can see some of the most creative one. Feel free to comment!

This advertisement is just great because of the suggestive visual. It might take a while till you get it, but once you do, you will not be able to suppress a smile. The second one is the same story. Another great way to let you know that this Scotsmen needs some pretty large equipment to do the deed.

Here are some advertisements of the condom manufacturer Elasun. They claim that sports make you healthy. We think they managed to give a funny twist to the selling of their products. After all, sex is like sports only better right!

We seriously don’t know how Durex keeps coming up with such great ideas of advertising. Their marketing department is the biggest reason that they are market leader in condoms! Again, you must look twice to get it, but if you do you will laugh.

And to end this show, we have put a nice and funny commercial of Durex online for you. Sit back and enjoy this creative idea.

Read more

Jillz - Shirts Off Campaign

Spring is in the air and temperatures are rising! This week we have got some attractive advertising for our female visitors. The marketing campaign is about the brand Jillz. It is a sparkling cider produced by the Heineken Brewery.

The target group of Jillz are females within the age of 18 and 35 year old. Most of these females do not drink beer because of the bitter taste.

How to marketing a sparkling cider for young female? The Jillz marketing team launched a commercial with hot football players showing their naked bodies. This normally sounds like ordinary sexvertising. Although, they had a real story behind the commercial. In Holland it is not allowed for football players to take their shirts off. Therefore Jillz came up with the idea to start a petition to allow Dutch football players to take their shirts off. If you wanted to sign the petition, you could go their website and fill in a form. This was a very clever campaign and it went viral, thus the impact was huge. Besides, most women were very enthusiastic about the beautiful men take their shirts off in the commercial.

In our opinion Jillz did use sexvertising perfectly. They matched it with a recent topic and good story, which resulted in a excellent campaign that went viral and created a lot of brand awareness.

Enough talking. For the ladies: Enjoy the pictures!

Read more

Kate Upton in Hamburger Commercial

You all probably heard of the superhot bathing suit model Kate Upton. Well, at the moment she is booming! Her pictures and video’s pop up everywhere so if you are interested in beautiful women you cannot have missed her. Therefore, the marketing departments of Carl’s jr. and Hardee’s spotted her popularity and thought: why don’t we use this gorgeous woman for a new hamburger campaign.

At first, it looks quite ridiculous to use sex to sell some burgers. However, we think they hit the jackpot with this campaign. The target group of fastfood burger restaurants consists mainly out of men. And as we mentioned earlier on this blog, men happen to like beautiful women. This commercial is also well made and the shots are almost like porn. It is so exaggerated that the whole commercial also becomes pretty funny. Kate Upton is one of the most popular models of this time so actually this campaign must work.

We would say, watch the commercial and the pictures. For you guys, we will also add some pictures of this fine young lady on our facebook page. For these pictures you can go to 

Read more

Miss Reef Calendar 2012

WOW! When we saw this teaser for the Miss Reef Calendar 2012 we were stoked! We’d never seen so much booty in on commercial campaign. Every year the surfbrand Reef produces a calendar which consists of the most beautifull butts in the world. Girls and women can join a contest in which the best booties will be selected to be shown at the calendar.  Also, a lot of other countries have organized their own Miss Reef Contests (in Dutch: Miss Reef Konttest) which made this initiative a worldwide phenomenon. This is what Reef says about this calendar:

The Miss Reef Calendar is an annual tradition that sets out to capture the essence of the Reef Brand; exotic beach locations, mesmerizing women and truly iconic Reef imagery that has been treasured by the surfing community for the past 25 years.
The 2010 Miss Reef calendar, the first of this limited edition series, was photographed entirely in Northern Brazil. The second installment took us to a remote archipelago of islands strung out along the Caribbean coast of Panama for the 2011 version. The third and latest installment showcases the Miss Reef Girls mingling with exotic locations in Puerto Rico, like Isabela, Aguadilla, Rincon, the waterfalls at San Sebastian, and Viejo San Juan.

We think this is a beautifull example of a brand that knows what their target group wants. The Miss Reef Calender fits the company very well. The calendar gives an image of the relaxing surfer lifestyle which is: Beautifull weather, gorgeous women and the best tropical places in the world. Next to this, the teaser video has become a viral which is shown on many different blogs and sites. It has over 4.5 million views on Youtube! This is exactly why we think that sex sells.  People just want to look at this stuff.

For now we put a few photo’s of the Miss Reef Contest and the teaser video of the Miss Reef Calendar online.


Read more

Axe Anarchy for her!

The world famous Axe body spray is now also available for women! Axe is famous for their ‘’Axe effect’’, which promotes the concept that men will turn extremely attractive when using the Axe body spray. They used several marketing campaigns with women chasing attractive men, because of the Axe effect.
The Axe marketing team came up with a new concept, they wanted to increase their target group by aiming on women. They developed a new body spray for women, which will activate the ‘’Axe effect’’, so men will start chasing them. The campaign for this new body spray is called ‘’Axe Anarchy for him for her’’. Last Friday there was a clever marketing add in a Dutch newspaper called ‘’Metro’’.

They placed a full size add and claimed that the new Axe body spray caused chaos in Amsterdam. The picture in the add displayed many people kissing each other ‘’axe effect’’. In the add they reproduced a front page of the newspaper, so it was not completely obvious that it was about an add. Several people thought that it really was front page news, but on the top of the page there was written with small letters ‘’advertisement’’. Many people did pay attention to this add, because it was weird and interesting to read. However the news was just a way to create buzz about the new product, because there was no chaos in Amsterdam. The mix of sex in the advertisement (kissing people) and chaos in Amsterdam was a smart way to get the attention of a large number of people. Although, this add can also have negative impact, such as people feeling betrayed by the fake news. In our opinion the concept was great but the execution was weak. They could have created more buzz by using more sex in the advertisement and engagement through Facebook.

If you are interesting in the new body spray you can buy them for sale at Kruidvat. Buy two body spray and you will get the third one for free! (Sale available from 28 February till 11 March).

Read more

Che - Let us keep on dreaming of a better world

This weeks blog will be about a campain of Ché Mens Magazine. This Belgian magazine focusses on everything men like, from fast cars to beatifull women. You can see this magazine as the competitor of Playboy and FHM. So why are we writing about this magazine? Well, they launced an amazing sexvertising campain with the slogan: 'Let us keep on dreaming of a better world'. Because their target group only consists out of men, they thought of using (a lot) of sex in their advertising. Most of the topics in Ché are also sex related.

What they did was respond to the deepest wishes of the manly brain: What if all women were horny and easy. Therefore they thought of a campain which puts out what the magazine is all about but most of all grabs attention of their target group. In this post you can see what advertisements they used.

All the advertisements are over the top and project the idea of an ideal (men)world. All the cheesecakes (women in advertisements) are very beautiful and breathe sex! What we like the most about this campain is that it makes your laugh. Ché build a very nice and creative campain which connects beautifully to the main idea of the magazine. Also, next to the billboards they made smaller advertisements which they put on the desks of salespoints. These advertisements suggest that the lady behind the desk is actually a very tempting woman with not much clothing. This trick has some funny effects ons the people in the store. 

All and all, this campain is very well designed and we are sure that it will have the desired effect on the target group. For now, just enjoy the photo's!

Read more

Kia Superbowl 2012 commercial: A dream car. For real life.

The Superbowl is for most marketers the most important moment a year. It is one of the most viewed sportevents of the year, with an average of 100 million viewers.  Thus, it is the perfect moment to introduce your new product to a large number of people. The average price for a 30 seconds commercial during the Superbowl is $3,5 million, which is quite a lot for small companies, for this reason you mostly see the multinationals advertising during the Superbowl.  

Kia wanted to promote their new 2012 car model ‘’Optima’’. The brand experience of Kia is not very sexy, neither the fact that they wanted to promote a hybrid car. Nevertheless, they went brainstorming and though, how could we entertain people and make our brand look more sexy, though, and fun. Marketers new that sex sells and they created an outstanding commercial.

For this commercial they used several smart elements. First of all, they hired the famous and enormous sexy model‘’Adriana Lima’’, who is also famous from ‘’Victoria Secret’’. Secondly, they used the rockband ‘’Motley Crue’’, which made the commercial fun and the car more sportive. Thirdly, to make the car tough by using famous mixed martial arts fighter ‘’Chuck Liddell’’. By using these three elements the commercial was more than just a sexy commercial, and it is one of the first commercials that did make a hybrid car look sexy, tough and fun to drive!

Check the sexy, tough and fun Kia Superbowl 2012 commercial!:

For the Adriana Lima fans, check out this 15 seconds HD teaser! 

Read more

Durex flavoured condoms

In this blogpost we would like to discuss a hilarious campaign from Durex about their flavoured condoms. Durex is well known for their genious marketingcampaigns about their product. It is pretty obvious that Durex uses sex in their campaigns because their products are designed for sex. However, their originality is award winning. Durex makes you laugh and makes sex even more fun than it already is.
The video which is included in this blog is about Durex’ chocolate flavoured condoms. Everybody knows the story of milkmans that have several affairs with the housewifes to who they deliver the milk every morning. Durex responds brilliantly to this myth by linking one of their problems to it. The best part of this commercial is probably the end scene with the milkmans wife and one of his sheep.  You almost cannot not like this commercial.
One point of critic may be that consumers think they get the same rotten teeth as the women in the commercial. However, we think that people are smart enough to see that Durex would never make condoms that have such effects on your health. All in all, this campain is beautifull made and connects perfectly to its targetgroup.

Read more

Suit Supply Shameless Campaign

In the end of 2010 the Dutch brand ‘’Suit Supply’’ launched the provocative and shameless campaign. The company is found by entrepreneur Fokke de Jong and their core business is selling suits. Nowadays the company belongs to the top of suit selling companies.
The provocative campaign was shot by world famous photographer Carli Hermes. The photos in this campaign show half naked women and gentlemen dressed up in suits. Every picture breathes sex. However, the photos are also very stylish which makes Suit Supply wants to send the message that every men can look or be successful dressed up with the suits of Suit Supply and get all the women they want. All in all, this is a beautiful made campaign which will probably lead to some HOT sales!

The campaign received positive as negative feedback, but overall gained lots of free publicity. During the campaign the photos were also displayed on billboards and were found very shocking by some people who went to the ‘Advertising standards committee’’. In the end Suit Supply did not have to remove their campaign from the billboards but they received a warning for their provocative campaign. Just after all the commotion Suit Supply launched their new online webshop. Whether you like it or not sex sells and did gain Suit Supply a lot of free publicity.

If you wonder how Fokke de Jong, Carli Hermes and their crew develop sexual campaigns like this you should check this behind the scenes video of their 2011 campaign. It’s interesting to see how they discuss their concept and visualize their concept with mood boards. 

What do you think are the sexual campaigns of Suit Supply to provocative to display in public areas?   

Read more

Welcome to our blog!

This blog will be online for a few months to introduce you into the world of sexvertising. Nowadays, you can’t walk outside without being confronted with loads and loads of advertising. Thousands of companies want to sell their stuff to you. However, because of this overload people get immune for these incentives. Therefore, some companies try to get your attention by using sex in their advertisements. You probably have caught yourself several times not watching the road while driving because a beautiful woman or men on a billboard caught your attention. This is exactly what companies want. When sex is used in advertisements, people will notice and talk about it.

On this blog we will discuss several sexual marketing campaigns of photo’s to show you how companies try influence you by using that what is most important for mankind. Our goal is to make you laugh, inform you and let you think about the thoughts behind the advertisements.

You also might have wondered why our blog is called ‘Cheesecake’. Well, a cheesecake is a synonym for a beautiful female model which is used in advertisements and that is exactly what we will be looking at the next months!

Read more