The world famous Axe body spray is now also available for women! Axe is famous for their ‘’Axe effect’’, which promotes the concept that men will turn extremely attractive when using the Axe body spray. They used several marketing campaigns with women chasing attractive

This weeks blog will be about a campain of Ché Mens Magazine. This Belgian magazine focusses on everything men like, from fast cars to beatifull women. You can see this magazine as the competitor of Playboy and FHM. So why are we writing about this magazine? Well, they launced an amazing sexvertising

The Superbowl is for most marketers the most important moment a year. It is one of the most viewed sportevents of the year, with an average of 100 million viewers.  Thus, it is the perfect moment to introduce your new product to a large number of people. The average price for a 30 seconds

In this blogpost we would like to discuss a hilarious campaign from Durex about their flavoured condoms. Durex is well known for their genious marketingcampaigns about their product. It is pretty obvious that Durex uses sex in their campaigns because their products are designed for sex. However,