You all probably heard of the superhot bathing suit model Kate Upton. Well, at the moment she is booming! Her pictures and video’s pop up everywhere so if you are interested in beautiful women you cannot have missed her. Therefore, the marketing departments of Carl’s jr. and Hardee’s spotted her popularity and thought: why don’t we use this gorgeous woman for a new hamburger campaign.


At first, it looks quite ridiculous to use sex to sell some burgers. However, we think they hit the jackpot with this campaign. The target group of fastfood burger restaurants consists mainly out of men. And as we mentioned earlier on this blog, men happen to like beautiful women. This commercial is also well made and the shots are almost like porn. It is so exaggerated that the whole commercial also becomes pretty funny. Kate Upton is one of the most popular models of this time so actually this campaign must work.


We would say, watch the commercial and the pictures. For you guys, we will also add some pictures of this fine young lady on our facebook page. For these pictures you can go to 

In this blogpost we would like to discuss a hilarious campaign from Durex about their flavoured condoms. Durex is well known for their genious marketingcampaigns about their product. It is pretty obvious that Durex uses sex in their campaigns because their products are designed for sex. However, their originality is award winning. Durex makes you laugh and makes sex even more fun than it already is.
The video which is included in this blog is about Durex’ chocolate flavoured condoms. Everybody knows the story of milkmans that have several affairs with the housewifes to who they deliver the milk every morning. Durex responds brilliantly to this myth by linking one of their problems to it. The best part of this commercial is probably the end scene with the milkmans wife and one of his sheep.  You almost cannot not like this commercial.
One point of critic may be that consumers think they get the same rotten teeth as the women in the commercial. However, we think that people are smart enough to see that Durex would never make condoms that have such effects on your health. All in all, this campain is beautifull made and connects perfectly to its targetgroup.

This blog will be online for a few months to introduce you into the world of sexvertising. Nowadays, you can’t walk outside without being confronted with loads and loads of advertising. Thousands of companies want to sell their stuff to you. However, because of this overload people get immune for these incentives. Therefore, some companies try to get your attention by using sex in their advertisements. You probably have caught yourself several times not watching the road while driving because a beautiful woman or men on a billboard caught your attention. This is exactly what companies want. When sex is used in advertisements, people will notice and talk about it.